The Maison / Itinerant stores
The Proper Stadium
A Maison in motion.
The Proper Stadium is the itinerant store concept of The Proper Label, Maison de Sport. A temporary address for the House, its wardrobe and its world.
01 / The first chapter
SoHo, New York
74 Grand Street
June — July 2026
Our first chapter opened in SoHo, New York, from June to July 2026. A place to encounter the Maison in person.
Explore the Maison