The Proper Label campaign: black tailoring and cream trousers on an architectural court.

The Proper Label® / The Collections

NEW ARRIVALS

New pieces, in the rhythm of the Maison.

Maison de Sport Fall–Winter 2026 campaign

A NEW LANGUAGE OF SPORT

THE PROPER LABEL® / MAISON DE SPORT

From the rituals of sport to the rhythm of the city, discover the latest pieces from the Maison.

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The Selection

The latest ready-to-wear, shoes and objects.

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Lookbook

The season, seen through the Maison.

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The Maison Edit

Fall / Winter 2026

A study in movement
Maison de Sport campaign: black tailoring on concrete stadium steps.
Objects of the everyday
Maison de Sport still life with knitwear, tailored trousers, a football and black footwear.
The Proper Moccasin®
The Proper Moccasin® worn with wide black tailored trousers and a black sweater.
Sport, in another light
Maison de Sport campaign: black tailoring against a sweeping white architectural staircase.