The Proper Label® / Maison de Sport

The Campaign

Collection 001 / 2012

The Saturday Afternoon Man Shoe

The first chapter: a desert boot conceived for the passage between casual and formal.
The Saturday Afternoon Man Shoe
Read the Story

Collection 002 / 2014

The Proper Sneaker®

A study in simplicity. A film by Loren Denis, narrated by Camille Tanoh.
The Proper Sneaker®
A film by
Loren Denis
Art direction
Camille Tanoh
Written by
Camille Tanoh, Anthony Vibert
Watch the FilmRead the Story

Collection 003 / 2015

The Monday Morning Man Shoe®

A film and twelve individual mornings. The original character portraits, in their numbered sequence.
The Monday Morning Man — The Monday Morning ManPlay film
A film by
Loren Denis
Creative direction
Camille Tanoh
Written by
Camille Tanoh, Anthony Vibert, Loren Denis

Twelve characters. Twelve mornings.

Twelve portraits, twelve ways to begin the week.

  1. Yuri Pleskun — The Monday Morning Man 01 / 12

    Yuri Pleskun

  2. Sophia Holzmeister — The Monday Morning Man 02 / 12

    Sophia Holzmeister

  3. Robby Peterson — The Monday Morning Man 03 / 12

    Robby Peterson

  4. Eiko Hara — The Monday Morning Man 04 / 12

    Eiko Hara

  5. Jono Namara — The Monday Morning Man 05 / 12

    Jono Namara

  6. Annabel Thompson — The Monday Morning Man 06 / 12

    Annabel Thompson

  7. Cole Mohr — The Monday Morning Man 07 / 12

    Cole Mohr

  8. Camelia Raji — The Monday Morning Man 08 / 12

    Camelia Raji

  9. Arthur Kulkov — The Monday Morning Man 09 / 12

    Arthur Kulkov

  10. Blaise Tanoh — The Monday Morning Man 10 / 12

    Blaise Tanoh

  11. Anthony Vibert — The Monday Morning Man 11 / 12

    Anthony Vibert

  12. Camille Tanoh — The Monday Morning Man 12 / 12

    Camille Tanoh

Collection 004 / 2023

Sustainability for All®

A film, music and a collection. The 2023 chapter, between Porto and New York.
Original trailer / 2023Shop TPL

Collection 005 / 2026

Maison de Sport®

Footwear, tailoring and the culture of a club. A continuing wardrobe, built around movement and belonging.

Photography: Malike Sidibé, New York

Jackets on a clothing rail with individual name tags, including Christian Benteke. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
01 / 08
Black-and-white view of jackets and Christian Benteke’s name tag on a clothing rail. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
02 / 08
Black jacket, white hanger and named fitting tag on a clothing rail. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
03 / 08
Historical black lace-up shoes suspended beside jackets and a fitting tag. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
04 / 08
Two black jackets on white hangers beneath a named fitting tag. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
05 / 08
Historical lace-up shoes in profile, hanging beside a tailored jacket. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
06 / 08
Historical black lace-up shoes beside a tailored jacket on a clothing rail. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
07 / 08
Close view of historical black lace-up shoes and their original insole branding. Maison de Sport — Collection 005. Photography: Malike Sidibé, New York.
08 / 08
Tailoring Atelier Discover all the collections

Visual storytelling / Maison de Sport

Objects become stories.

Footwear, character and the everyday. Visual stories from the Maison.

02

The Monday Morning Man Shoe®

A film by
Loren Denis
Creative direction
Camille Tanoh
Written by
Camille Tanoh, Anthony Vibert, Loren Denis

Sustainability for All®

Original trailer / 2023Shop TPL
2015 / Twelve character portraits

The Monday Morning Man®

Explore the complete series Still images / The Proper Edit

Twelve frames. One point of view.

Explore the issue

Campaign film

Watch on video platform