A Legacy of Innovation & Responsibility


A New Standard of Luxury

At The Proper Label®, sustainability is not an afterthought, it is an integral part of our design philosophy. Every piece we create is a testament to uncompromising craftsmanship, innovation, and responsible sourcing. We redefine modern luxury by merging timeless aesthetics with forward-thinking materials and processes

Craftsmanship Meets Responsibility

Our garments are conceived in our New York atelier and meticulously manufactured in Portugal, Italy, and France, using the world’s most refined techniques. From precision tailoring to innovative fabric development, we work exclusively with expert artisans committed to excellence.

Conscious Materials, Unrivaled Quality

We source the highest-grade materials from responsible suppliers who meet our strict environmental and ethical criteria.
Our commitment includes:

Noble Fibers | Virgin and recycled wool, organic cotton, and bio-based alternatives.

Leather Innovation | Responsibly tanned hides from certified European tanneries.

Regenerative Processes | Reduced water and energy consumption, with a focus on longevity over trends.

A Circular Vision

True sustainability extends beyond materials it’s about durability. Every Proper Label® creation is built to last, ensuring pieces transcend fleeting trends. Our goal is to offer garments and footwear that stand the test of time, reducing unnecessary consumption.

Exclusive Commitment to the Future

We stand at the intersection of luxury and responsibility. Owning a Proper Label® piece means investing in a future where refinement and consciousness go hand in hand. Welcome to a new era of timeless, intelligent style.