The Essentials Collection.

Buy less, Choose well, Make it last.

10% off your first order automatically applied at checkout until May 31st, 2020.

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Code of conduct.

The Proper Way ™

This is how we do things.

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The Essentials Collection.

Designed with the planet in mind.

$199.99 – The Proper Sneaker ™

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Editorial 005 : Somewhere in Brooklyn with Tilly.

A laid-back afternoon in downtown Brooklyn, with Tilly. Photography by Neil F. Dawson.

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The Proper Sneaker ™ is 66% recyclable*.

Deconstructed.

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Skin-friendly & Certified Oeko-Tex.

100 % Organic cotton.

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See what circularity means to us.

The end goal is circularity.

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Our Ethos

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The Proper Way ™

This is what we believe in !

We think that “Sustainability” could be more than a meaningless buzzword. Today the word has morphed into a blurry term that fits into whatever box you want it to — a catchall for everything "conscious". For us, it’s a way to describe our commitment to environmental rights and a corporate focus that expands beyond profits. We work with principled people who help themselves by helping others. We believe in good profit, meaning no excessive margins. Operating The Proper Way ™ is creating superior value for our customers, company, partners and every employee who contributes while using fewer resources, being conscious about the next use not the end of life, always acting responsibly and with integrity.

At THE PROPER LABEL ™, your privacy is our priority. 

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