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Editorial : Muhammed is cooler than cool.
OUR SUSTAINABLE COLLECTION | DROP 001 The Proper Sneaker ™ Made in sustainable leather. The Proper Tee Shirt ™ Standard 100 | by Oeko-Tex®. The Proper Crop Top...
Op-ed : What’s next for the sustainability movement?
In the past year or so, the world started to take climate change seriously. The previously non-existent conversation around sustainability, consumerism and the current state of the fashion...
Opinion : Why we think Keanu Reeves gets it ?
Tall, dark and handsome is the obvious description when it comes to Keanu. Whether he’s running through bullets and performing impossible moves, cameoing as himself in weird rom-coms,...
New York, It's time to make masks !
Q:What are we doing during these unusual times ? COVID-19 is spreading everyday around the world. While we are making masks for essentials workers, we are doing anything...
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The Proper Way ™
This is what we believe in !
We think that “Sustainability” could be more than a meaningless buzzword. Today the word has morphed into a blurry term that fits into whatever box you want it to — a catchall for everything "conscious". For us, it’s a way to describe our commitment to environmental rights and a corporate focus that expands beyond profits. We work with principled people who help themselves by helping others. We believe in good profit, meaning no excessive margins. Operating The Proper Way ™ is creating superior value for our customers, company, partners and every employee who contributes while using fewer resources, being conscious about the next use not the end of life, always acting responsibly and with integrity.