“Camille Tanoh is redefining the intersection of luxury, performance, and sustainability. With The Proper Label®, he has created more than a brand, he has established a new vision for modern sportswear, where craftsmanship meets innovation, and every detail is a statement of excellence.”

Rooted in Parisian heritage with a global perspective, The Proper Label® fuses the refinement of traditional luxury with the forward-thinking energy of contemporary sports culture. Every silhouette is engineered with precision, every material is selected with purpose, and every design embodies the ethos of timeless elegance.

More than just sustainable apparel and luxury shoes, The Proper Label® is a movement, an invitation to experience a new era of sports luxury. Worn by athletes, creatives, and cultural leaders who demand more than fashion, it is a symbol of presence, legacy, and innovation.

As seen in WWD, The Proper Label® is pioneering the future of luxury sportswear. This is not just about what you wear, it’s about what you stand for.