Maison de Sport® / The Maison
The Philosophy
Our point of view
Elegance in everyday movement.
Maison de Sport is the point of view of The Proper Label®: a meeting of sport, culture and everyday elegance. We look to the rituals around the game — arriving, gathering, travelling and belonging.
The wardrobe follows the same idea. Tailoring, shoes and sporting references sit together naturally, with room for the person wearing them to make the look their own.
Identity
Clothing can hold a connection to a place, a memory or a community. Those connections give the collections their point of view.
Restraint
A clear shape and a considered detail can say more than an excess of decoration. We give proportion and material room to be seen.
Everyday relevance
We think about how a piece will be worn and what it can be worn with. The intention is a wardrobe that remains part of everyday life.