Maison de Sport® / The Maison

The Maison

The signature wardrobe

A Maisonin motion.

Enter the story
The Proper Label atelier: a white Tailored for Champions shirt on a rail beneath the Maison signature, in black and white.
The Proper Label® / Atelier, New York

01 / The vision

The discipline of form. The freedom to move.

The Proper Label® is Maison de Sport: founded by French designer Camille Tanoh and based in New York. A Maison at the meeting of couture, tailoring, sport and culture.

Luxury takes its shape in the wardrobe: a precise collar, the fall of a trouser, the balance of a shoe. Pieces with presence, and room for the life around them.

The Proper Label football caught in a goal net on an urban pitch
01 / In motion
Three The Proper Label footballs on the pitch, photographed in black and white
02 / The game

01 / Origins

A wardrobe begins
with a point of view.

Camille Tanoh is a French designer of Ivorian descent, based in New York. His work brings a French sensibility for dressing into conversation with the pace of American life and the collective culture of sport.

The earliest footwear chapters remain a starting point: objects named for moments in a life, made to move between occasions. Maison de Sport carries that idea into a complete wardrobe.

TODAY

Maison de Sport

That attention to the individual piece extends into a wardrobe shaped by tailoring, movement and belonging.

02 / The house vocabulary

Precision.
Ease. Belonging.

A considered shoulder. A shirt with room to move. A shoe that gives a silhouette its balance. The house vocabulary is built from proportion, texture and the relationship between pieces.

Modern luxury, for the Maison, is the freedom to dress with intention. Quiet enough for everyday life; distinctive enough to feel personal.

The House Code

03 / From idea to object

The Proper Label football resting in a black leather travel bag on the pitch
03 / Objects for the everyday

The work is
in the details.

Within the atelier, a design is considered through material, pattern, proportion and finish. Sampling gives an idea its shape; fitting tests how that shape lives on the body.

The conversation continues with specialist partners: construction, material choices, provenance and care are part of the same design process.

Heritage & Craftsmanship
Sustainability

04 / A culture beyond the game

The club.
The city. The individual.

Sport holds shared memories: a place, a colour, a match, a community. Made for Club translates those identities into a considered wardrobe, extending the relationship with a team beyond match day.

For leagues, clubs and federations, the Maison brings an approach grounded in design and storytelling. For the person wearing the collection, it becomes a way to belong.

Made for Club
Three The Proper Label footballs and a black leather travel bag on the urban pitch
04 / The club. The city. The individual.
Close-up of The Proper Label signature embroidered on grained black leather
Leather & signature / A sense of detail
Black-and-white portrait of Camille Tanoh, founder and creative director of The Proper Label, wearing a white shirt.
Camille Tanoh — Founder & Creative Director

Camille Tanoh / Founder

An independent gaze.

Camille Tanoh is a French designer of Ivorian descent, based in New York. His French perspective and Ivorian roots shape a Maison that moves between tailoring, image and the culture of sport.

European tailoring, African heritage and American sporting culture inform his work. Maison de Sport is their shared expression through The Proper Label®.

Meet Camille Tanoh

The signature / The Proper Label®

Consideredfrom within.

The Proper Poplin Shirt — collar and The Proper Label signature, photographed in black and white.

The Proper Poplin Shirt — collar & signature

The art of presentation

The final gesture.

A shoe, its dust bag, the box that holds it. The identity of the Maison continues in the way each piece is presented and received.

The Proper Moccasin with white boxes and a dust bag on a marble counter
01 / The object and its presentation
White Proper Label boxes and branded dust bags viewed from above
02 / Paper, cloth, signature