The Journal® / The Proper Label®

CraftStyle

Marks of the House

Thread, cotton and leather. A signature at three scales.

The Proper Label New York embroidered in black on a white cap.

On a white cap, dark embroidery follows the curve of the crown. On its black counterpart, the signature sits just above the fastening. Inside a leather bag, the name is pressed into the surface itself.

White embroidered Proper Label signature above the adjustment strap of a black cap.
01 / Embroidery and fastening
The Proper Label signature embossed inside a leather bag beneath its zip.
02 / The interior signature

These photographs stay close to the object. The grain of the cotton, the depth of a stitch and the impression in leather are part of the design, carrying the identity of the House into details discovered through use.