The Journal® / The Proper Label®

Engineered by The Proper Label®

The design philosophy behind the House’s work around clubs.

Club identity across a T-shirt, a hoodie, a scarf and a leather jacket.

Inside the design philosophy behind our work for clubs, athletes and the culture surrounding the game.

Made for Club is The Proper Label®’s approach to designing for football institutions with the precision of a fashion house. Every piece begins with the identity of the club, then evolves through research, material development and cultural storytelling.