Clubs, leagues & federations
Collections and stories that give sporting identity a place in everyday life, from the stands to the city.
The Proper Label / Maison de Sport
Selected Partnerships
We work with sporting institutions and brands to create collections, images and experiences rooted in a shared sense of identity.
01 / The approach
A shared point of view.
Every partnership begins with the people, places and values that make an organisation distinct. We listen first, then define what we can create together.
The Maison brings its approach to clothing, design and sporting culture. The partner brings its own history and community. The work should feel natural to both.
Brands & cultural partners
Considered collaborations for brands in lifestyle, hospitality, food and drink, and culture, shaped around a clear shared purpose.
02 / What we create
An idea, given form.
Collections & objects
Clothing, accessories and objects developed around the partner’s identity and the way people will use them.
Image & storytelling
A coherent visual direction, from photography and campaign to the small details that introduce a collection.
Spaces & experiences
Temporary spaces, presentations and moments of encounter that bring the collaboration into the world.
03 / D.C. United / Case study
D.C. United
Made for Club / Chapter 001
From the supporter’s T-shirt to the finishing details: a club identity made tangible through clothing.
02 / Finishing details
A closer look at the pieces, the materials and the marks that make a collection.
Explore the details
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The starting point
The club’s colours, the character of the District and the people who carry its identity beyond matchday.
The expression
Graphics, club history, labels and construction carry the same attention, from the first design decisions to the piece worn in the stands.
The collection is presented under the official license of Major League Soccer and Fanatics.
Explore Made for Club04 / The process
From conversation to collection.
- 01
Listen
Understand the identity, audience, ambition and timing.
- 02
Define
Agree on a creative direction, scope and shared responsibilities.
- 03
Develop
Refine the design, materials and presentation together.
- 04
Present
Introduce the work through a considered release and experience.
05 / Partnership enquiries
Begin a conversation.
Made for Club develops collections around your identity: creative direction, design, product development and the story of the launch.
Choose the pieces that interest you, then tell us the year and occasion you have in mind. A short expression of interest is enough to begin.
partnerships@theproperlabel.us