Maison de Sport® / La Maison

L’histoire de la Maison

Architectural campaign study for The Proper Label: a model in black tailoring within a fluid white pavilion.

Maison de Sport®

Une Maisonen mouvement.

Entrer dans l’histoire

Étude architecturale / 2047

01 / La vision

La discipline de la forme. La liberté du mouvement.

The Proper Label® est Maison de Sport : une maison new-yorkaise fondée par Camille Tanoh, réunissant tailoring, chaussures et culture du sport dans un même vestiaire.

Un espace ouvert entre précision et instinct. Des vêtements dessinés par le mouvement. Une identité portée par les détails.

01 / Origins

A wardrobe begins
with a point of view.

Camille Tanoh is a French designer of Ivorian descent, based in New York. His work brings a French sensibility for dressing into conversation with the pace of American life and the collective culture of sport.

The earliest footwear chapters remain a starting point: objects named for moments in a life, made to move between occasions. Maison de Sport carries that idea into a complete wardrobe.

TODAY

Maison de Sport

That attention to the individual piece extends into a wardrobe shaped by tailoring, movement and belonging.

02 / The house vocabulary

Precision.
Ease. Belonging.

A considered shoulder. A shirt with room to move. A shoe that gives a silhouette its balance. The house vocabulary is built from proportion, texture and the relationship between pieces.

Modern luxury, for the Maison, is the freedom to dress with intention. Quiet enough for everyday life; distinctive enough to feel personal.

The House Code
The Proper Label — Atelier study / Pattern; Maison de Sport editorial study
01 / Pattern — an atelier study
The Proper Label — Atelier study / Construction; Maison de Sport editorial study
02 / Construction — an atelier study

03 / From idea to object

The work is
in the details.

Within the atelier, a design is considered through material, pattern, proportion and finish. Sampling gives an idea its shape; fitting tests how that shape lives on the body.

The conversation continues with specialist partners: construction, material choices, provenance and care are part of the same design process.

Heritage & Craftsmanship
Sustainability

04 / A culture beyond the game

The club.
The city. The individual.

Sport holds shared memories: a place, a colour, a match, a community. Made for Club translates those identities into a considered wardrobe, extending the relationship with a team beyond match day.

For leagues, clubs and federations, the Maison brings an approach grounded in design and storytelling. For the person wearing the collection, it becomes a way to belong.

Made for Club
The Proper Label — An open field; Maison de Sport editorial study
Maison de Sport / A shared field of expression
Black-and-white portrait of Camille Tanoh, founder and creative director of The Proper Label, wearing a white shirt.
Camille Tanoh — Fondateur et directeur de la création

Camille Tanoh / Fondateur

Un regard indépendant.

Camille Tanoh est un créateur français d’origine ivoirienne, installé à New York. Son regard français et ses racines ivoiriennes façonnent une Maison qui circule entre tailoring, image et culture du sport.

Le tailoring européen, l’héritage africain et la culture sportive américaine nourrissent son travail. Maison de Sport en est l’expression commune à travers The Proper Label®.

Rencontrer Camille Tanoh
Architectural study of a sweeping white concrete curve surrounding a deep black elliptical void.

Forme / Mouvement

L’espacedu mouvement.

Étude architecturale / 2047

The Proper Poplin Shirt — Blanc — collar and label detail
Signature Poplin Shirt — Col et construction

03 / Les codes de la Maison

Rien de superflu.

La ligne d’un col. Le tombé d’une manche. L’équilibre d’une chaussure. Chaque pièce commence par les proportions.

Matière, construction et mouvement participent d’une même idée. Un vestiaire qui s’exprime dans les détails.

Les codes de la Maison
D.C. United campaign by The Proper Label: five models in black and white club apparel on a stadium concourse.
D.C. United — Made for Club®

04 / Made for Club®

Dessiner l’appartenance.

Les couleurs d’un club. Le souvenir d’un match. La ville derrière un blason. Made for Club® inscrit ces identités partagées dans le vestiaire Maison de Sport.

Découvrir Made for Club®