The Proper Label Women campaign: white shirting and black tailoring in a sports hall.

Maison de Sport® / The Collections

Women

Un vestiaire pensé pour sa liberté de mouvement : des lignes précises, des matières choisies et une élégance qui suit son propre rythme.

The Proper Label Women campaign: a model in a white shirt and black tailoring in a concrete sports hall

The Selection

Vestiaire Femme — Fall / Winter 2026

The Art of Giving

Maison de Sport / A photographic essay

Her Side of the GameTM

White cotton, dark leather.
A day in her own rhythm.

Art Direction / Camille Tanoh

The white shirt / An afternoon pause01
A woman in white cotton shirting seated in a softly lit concrete sports hall.
Cotton / A familiar gesture02
Close study of a woman adjusting the cuff of her white cotton shirt.
Her own rhythm / Maison de Sport03
A woman in white shirting, black tailoring and loafers, looking back across the court.
Between moments / The silhouette04
Full-length portrait of a seated woman in white shirting and black tailored trousers.
La Chaussure / Along the line05
Black penny loafers and tailored trouser hems crossing a white court line.
Her Side of the Game / In motion06
The Women campaign: a woman walking across a softly lit concrete sports hall.
A space of her own / The Women selection07
A woman walking away into a wide, quiet concrete sports hall.