The Proper Label, a sustainable clothing and footwear brand based in Manhattan, celebrated its 10th anniversary at the 1Hotel Brooklyn Bridge during the SS25 NYFW season. The Iconic Elegance Soirée was a black-tie rooftop event, in tandem with...

Choosing eco-friendly sneakers offers numerous benefits for both you and the environment. Traditional sneakers often involve significant environmental harm due to the use of synthetic materials and unsustainable production processes. In contrast, eco-friendly sneakers are...

As sustainability takes center stage, the choice of materials in fashion becomes crucial. In this blog post, we unravel the numerous benefits of organic cotton – a game-changer not only for the environment but also...

In a world where conscious consumerism is gaining ground, the intersection of fashion and sustainability has never been more vital. Vanderson Almeida for "The Proper Essentials ®" Collection 2023 [001] Janina Tati for "The Proper...

Photography Neil F. Dawson. All Rights Reserved, Propergate®, The Proper Label Inc – 2021.

Photography Neil F. Dawson. All Rights Reserved, Propergate®, The Proper Label Inc – 2021.

Photography Neil F. Dawson. All Rights Reserved, Propergate®, The Proper Label Inc – 2021.

Photography Neil F. Dawson. All Rights Reserved, Propergate®, The Proper Label Inc – 2021.

Photography Neil F. Dawson. All Rights Reserved, Propergate®, The Proper Label Inc – 2021.