The collaboration between Major League Soccer and The Proper Label explores a new language for the modern sporting wardrobe—where luxury craftsmanship, football heritage, and contemporary culture meet.

Rather than producing traditional fan merchandise, the collection reimagines club identity through elevated tailoring, knitwear, outerwear, and collectible design. Every piece is conceived with the precision of a fashion house while remaining rooted in the rituals and emotion of the game.

Inspired by stadium architecture, matchday traditions, and the communities that define football, the collection blurs the boundaries between sport and luxury.