This is how we do things.

The Proper Way ™ promotes empathy, empowerment, mutual advantage, simplicity, good profit, logic, creativity and connect a community of all around the world.
We are proud to work with principled people who help themselves  by helping others improve their lives. We are dedicated to pursuing only a certain kind of profit, what we call “Good Profit”.

By Good Profit, we don’t mean high margins, or high return on investments  or lots of profits by just any means. What we consider Good Profit comes from Principled Entrepreneurship, creating superior value for our community while consuming fewer ressources and always acting lawfully and with integrity. Good Profit comes from making a contribution to society not from corporate welfare or other ways of taking advance of people.