This is how we do things.

The Proper Way ™ is a lens, a perspective,  a train of thoughts characterized by the idea of “logic & Purpose” at the genesis of every process that goes beyond fashion and delve into home, work, style and culture.
The Proper Way ™ promotes empathy, empowerment, mutual advantage, simplicity, good profit, logic, creativity and connect a community of all around the world.
We are proud to work with principled people who help themselves  by helping others improve their lives (we need to say this in a nicer way). We are dedicated to pursuing only a certain kind of profit, what we call “Good Profit”. By good profit, we don’t mean high margins, or high return on investments  or lots of profits by just any means. What we consider good profit comes from Principled Entrepreneurship, creating superior value for our community while consuming fewer ressources and always acting lawfully and with integrity. Good Profit comes from making a contribution to society not from corporate welfare or other ways of taking advance of people.

The Proper way ™ is a win-win kind of way.
This is how we strive to manage the Proper Label ™.
The Proper Way ™ is a like lens or perspective; it’s a way of looking at things logically and with purpose without arrogance or pretension. Applied to your entire life, The Proper Way ™ promotes a strong dedication to an ethical lifestyle, embracing empathy, empowerment, simplicity within creativity, and connectedness within our community.
We are proud to work with principled people who prioritize helping others. On a mission for only “Good Profit”, we refuse to take advantage with excessive margins. “Good Profit” is offering great quality at a reasonable markup while utilizing the lowest levels of resources possible with integrity.
Our investment is in the community rather than corporate benefit.
The Proper Way ™ is win-win for you and us, and this is how we strive to grow The Proper Label.