The brand, who shapes a better future

the founder

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Founded in 2013 the NY based fashion label focused on sustainable values and thoughtful design.

Following the inception of the label, we design high quality products for long term usage with carefully considered materials and techniques - timeless to keep up with the world's changing paradigms.

[our process]

Dyeing

We stand by our promise to source only long-lasting and sustainable items, and we test them months before introducing anything new into our line. Your skin, your health and your comfort are our priorities, so natural and toxic-free dyes are our thing, too!

[our process]

Sewing

Because we manufacture small quantities, our workers can produce more high-quality products that will last a lifetime. As a result, we've formed a very strong connection to each other and a commitment to the work we produce as a team.

[our process]

Packaging

The packaging we select to ship our products is just as important as the materials we use in our collections. From hangtags to shipping packages, our paper packaging is made from recycled materials.

[our materials]

Made with the planet in mind

Campaign The Proper Sneaker | The Proper Label ®
Campaign The Proper Sneaker | The Proper Label ®
Campaign The Proper Sneaker | The Proper Label ®