[Limited Edition 001] The "MEMPHIS" Proper Sneaker ™

The Proper Sneaker ™ may have started out as a “minimal white sneakers” in 2014 but always been heavily infused with inspirations from the art world from its inception. This year, its first limited edition series, was planned to be released during a Prop up’ at Art Basel Miami Beach 2020. Due to Covid 19 restrictions, the event will not take place, so the first limited edition will be released exclusively online.

For its first installment, The Proper Kid ™ took artistic cues from Ettore Sottsass and its Memphis Design Movement and turned its signature sustainable low-top canvas into a wearable art with life of its own. Often misunderstood, The Memphis group’s main goal was to create objects that appealed to you on an emotional level. The exercise was to find a balance between the philosophy of the design movement “More is More” and the minimalist sustainable approach of The Proper Label ™, “Less is more”.

With a similar spiritual approach to design, The “MEMPHIS” Proper Sneaker ™ features DayGlo pastels Color layers, carefully hand painted, surrounding the ankle like slim colorblocks, in order to reach beneath the original sneaker and bring out poetry. Each sneaker is unisex, unique and numbered.

The “Memphis” Proper Sneaker ™ will be released worldwide Monday, November 30th 2020 at 12pm EST in limited edition [20 pairs] exclusively available online at www.theproperlabel.us