Unveiling "The Proper Essentials ®" Collection 2023 Campaign Images
[stylist] Rachel bakewel
[photographer] Ina Lekiewicz
In a world where conscious consumerism is gaining ground, the intersection of fashion and sustainability has never been more vital.
Today, we are excited to unveil "The Proper Collection" campaign images – a visual journey that not only showcases exquisite style but also embodies our unwavering commitment to ethical and sustainable practices. From the QR code to our "Made in Portugal" label, organic cotton, and upcycled denim, each element tells a compelling story of responsible fashion that speaks directly to our environmentally-conscious community.
At the heart of "The Proper Essentials ® Collection" campaign lies the innovative use of QR codes, seamlessly integrating technology with fashion. These unassuming codes pack a punch of information, granting you an exclusive peek into the journey of each garment. By scanning the QR code, you'll delve into the product's origin story, materials used, and the artisans who contributed to its creation. This digital interaction bridges the gap between the tangible garment and the meaningful process behind it, allowing you to make an informed and conscious choice.
Crafted with Precision: "Made in Portugal"
Our commitment to quality extends beyond just the final product – it begins with the artisans who meticulously bring our designs to life. With "Made in Portugal" proudly stamped on each garment, we celebrate the expertise and artistry of Portuguese craftsmen. Portugal's rich textile history and dedication to craftsmanship align seamlessly with our values, ensuring that every piece not only embodies elegance but also reflects the ethical principles that underpin our brand.
Organic Cotton: A Sustainable Foundation.
When it comes to textiles, organic cotton stands tall as a beacon of sustainability. Weaving organic cotton into "The Proper Collection" is a conscious choice to minimize the environmental impact of fashion. Cultivated without synthetic pesticides or fertilizers, organic cotton promotes soil health and water conservation. The result? Garments that are not only gentle on your skin but also on the planet.When it comes to textiles, organic cotton stands tall as a beacon of sustainability. Weaving organic cotton into "The Proper Collection" is a conscious choice to minimize the environmental impact of fashion. Cultivated without synthetic pesticides or fertilizers, organic cotton promotes soil health and water conservation. The result? Garments that are not only gentle on your skin but also on the planet.
Reviving Elegance: Upcycled Denim.
Denim, a timeless classic, takes on a new avatar in "The Proper Collection" with our commitment to upcycling. By repurposing discarded denim, we breathe new life into old materials and contribute to reducing the fashion industry's carbon footprint. Each upcycled denim piece tells a unique story, adorned with the marks and fades of its previous life – a testament to both history and sustainability.
“Sustainability is a collective choice.”
Closing the Loop: Circular Fashion Vision.
As you explore "The Proper Essentials ®" campaign images, we invite you to embrace a circular fashion mindset. Our garments are not just meant to be worn and forgotten; they are designed with longevity in mind. With proper care and attention, each piece can become a cherished part of your wardrobe for years to come. When the time eventually comes to bid adieu, our commitment to circularity ensures that the garment's materials are either recycled or repurposed, completing the sustainable fashion loop.
Sustainability for All.
"The Proper Essentials ®" 2023 campaign images represent more than just a showcase of stylish ensembles; they embody our brand's unwavering dedication to ethical and sustainable fashion. From the innovation of QR codes to the authenticity of "Made in Portugal," the purity of organic cotton, and the revival of upcycled denim, each element tells a story of conscientious craftsmanship. As we present these images to you, our esteemed customers, we hope they inspire a deeper connection to the fashion choices you make – choices that reflect your values, resonate with your style, and contribute to a better world. See more Images here : https://shorturl.at/oBGO6