Editorial : Muhammed is cooler than cool.

by Staff Editor on

OUR SUSTAINABLE COLLECTION | DROP 001 The Proper Sneaker ™ Made in sustainable leather. The Proper Tee Shirt ™ Standard 100 | by Oeko-Tex®. The Proper Crop Top...

Op-ed : What’s next for the sustainability movement?

by Staff Editor on

In the past year or so, the world started to take climate change seriously. The previously non-existent conversation around sustainability, consumerism and the current state of the fashion...

Opinion : Why we think Keanu Reeves gets it ?

by Staff Editor on

Tall, dark and handsome is the obvious description when it comes to Keanu. Whether he’s running through bullets and performing impossible moves, cameoing as himself in weird rom-coms,...

New York, It's time to make masks !

by Staff Editor on

Q:What are we doing during these unusual times ? COVID-19 is spreading everyday around the world. While we are making masks for essentials workers, we are doing anything...

Corporate Responsability : Terra Pass carbon offset May 2020

by Staff Editor on

Happy Mother’s Day to all the wonderful mothers in the world ! We believe that we don’t need to use « Mother’s Day » as another reason to...

Editorial : Somewhere in Brooklyn with Tilly

by Staff Editor on

An anfternoon with Tilly in Brooklyn. Photography by Neil F.Davidson  Follow Tilly on Instagram theconfusedbadger Questions | Sonia Tanoh Photography | Neil F. Dawson Stylist | Lisa Nguyen...

Opinion : Why self isolation feels like being a teenager again ?

by Staff Editor on

No matter where you are in the world, COVID-19 has almost definitely had an impact on your life. For most of us, it’s brought everything to a stop...


by Sonia Tanoh on

On Fashion buying, Social Media and the influence of Hip Hop on Fashion.

How to style The Proper Crop Top ™ with Amira Dianaa.

by Staff Editor on

  Amira shows us her way to wear The Proper Crop Top ™ and The Proper Sneaker ™. Voir cette publication sur Instagram Update: still babyfaced 😔 Une...


by Staff Editor on

  We are in this together! This is a cool selection of tune to go through this month of May! From Arca, to Hawa, this month playlist features...